TIMEFRAME

2007-2014

INDUSTRY

Conventions

3-D Printing

Toy Development

REGION

U.S.A.

ROLES

Writer

Content Strategist

Character Development

MAKERBOT DIGITAL STORE

I was approached by MakerBot, the leading name in consumer 3-D printing to provide content and character development for a variety of toy and figurine collections to be sold (as downloads for 3-D printing your own) through their digital store. I wrote script treatments, product descriptions, instructions and more.

Around Town Figurines ANNOUNCEMENT

Chunky Trucks Announcement

Cosmic Cadets - Painting Instructions

TOY FAIR

The largest toy industry show in the Western hemisphere happens at the Javits Center in NYC.

In the late 2000’s I worked with FDT design to craft the language for a multi-year advertising and branding campaign that encapsulated all show-related communications - tag lines, vendor/exhibitor materials, signage and way-finding, live blogging from related industry events, and more.

Read FDT’s case study here.