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PROFESSIONAL SUMMARY
Experienced marketing writer with the ability to create original content and develop a cohesive marketing voice for branding strategists. Nearly 10 years working as a writer and copy director for creative firms with diverse clientele in the consumer goods, electronics, finance, pharmaceutical, trade show and travel industries.

MARKETING AND COPY WRITING ACHIEVEMENTS
• Penned copy for product launches – including beauty, leisure, and technology products
• Created unique, new voice for largest youth entertainment trade show in Western Hemisphere
• Authored regionally branded web copy for nine divisions of international consumer brand
• Wrote instructive copy for business-to-business portal Web sites and branding/promotional copy for consumer sites
• Teamed up with founders to best articulate a company's overall mission and brand identity
• Collaborated with management on understanding the essence of a particular message and effectively convey that message in an interactive environment
• Worked closely with clients of Web Advertising/Marketing firms to create copy that meets client objectives
• Created software specifications copy, user manuals and online internal policy documents for multi-media organizations
• Collaborated with directors of children's charity to bring grant application processes online
• Created press releases and publicity materials for celebrated debut of Parisian fashion designer
• Created mission statements and packaging copy that encapsulate branding needs
• Designed digital illustration marketing collateral – including point-of-purchase materials and direct mail pieces for fashion designers and showrooms

CREATIVE WRITING ACHIEVEMENTS
• Created original Web games, activities and art education materials for client targeting 7-12 year olds
• Developed promotional and instructional copy for children's online art competition
• Co-wrote shopping chapter of "How to Live BIG in Manhattan Without Going Broke" – a guidebook published in August 2003 by Insider Guides
• Contributed feature articles, profiles and reviews to Urb, Don't Tell It (London) 4080, The Source and other youth/music titles

ADDITIONAL EMPLOYMENT HISTORY 1994 – 1999
• Styled advertising and catalogs for designers, department stores and independent retailers
• Assisted photo agent, Frank Beilin (representing Victor Skrebneski amongst others)

EDUCATION
• The London Institute, BTECH Fashion Journalism and PR, 1994. – Received British technical degree
• American Intercontinental University, London, Associates Degree, Design, 1992

COMPUTER SKILLS
• Proficient on MAC/PC platforms in MS Office Suite, Adobe InDesign and PhotoShop